Pigeon is the newest animal to join Google’s zoo of SEO updates, already crowded with pandas, penguins and hummingbirds. This one is all about enhancing local searches – finding the most relevant results closest to the searcher. While other updates have emphasized the importance of fresh content, quality backlinks and smartphone-friendly search queries, Pigeon (so dubbed by the SEO analysts working to figure it out) largely effects how a site appears when someone searches for a nearby business. Many website owners are seeing local listings show up more frequently in the results, and some have noticed a change in how their business appears on Google Maps. What Changed with the Pigeon Update? As it likes to do with its algorithm changes, Google has revealed just a narrow glimpse behind the curtain of this new update, but we do know that Pigeon: Ties together ranking signals from a variety of sources...
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