Customer reviews should be a priority in any marketing plan to build relationships with clients and establish your business as trustworthy. Users are now, more than ever, relying on other customer’s opinions about products and services before making a purchase. According to a 2013 BrightLocal study, 70 percent of reviewers said positive customer reviews make them trust a business more. For attorneys, client reviews and testimonials are an essential part of any marketing plan. A large part of word-of-mouth referrals are being replaced by review sites like Yelp. By doing a quick search, your potential clients can see what others have said about you and your business, and this can make or break their decision to call your firm with interest. Encourage Clients to Leave Reviews In general, the only customers who leave reviews are those who are dissatisfied. It is important to encourage clients that you have helped to...
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