Online marketing has made a huge impact on how lawyers market themselves to potential clients. Even starter firms with a small budget can create websites or social media campaigns to help them promote their services to new clients and promote the firm’s brand online. It takes more than good content to manage a website. Most attorneys are smart enough to navigate website designers and social media platforms on their own, but some insights come only with time and experience. How Can I Make Improve My Website? Several factors can determine a website’s success or failure: Search Engine Optimization (SEO) – SEO is how search engines like Google and Bing find your website. The right keywords (medical malpractice attorney, personal injury lawyer, etc.) should be specific enough to drive traffic to an attorney’s page, but not so broad that the site owner gets a lot of unnecessary traffic. Sites with poor...
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