Why it Matters to Look Before you Tweet Social media sites exploded with activity after the Baltimore Ravens fired Ray Rice following the release of a shocking video that showed him punching his then-girlfriend, Janay Palmer, and knocking her unconscious. Users were quick to lobby accusations of guilt: at Rice for punching a woman, at the NFL for failing to punish him in time and at Janay herself for staying with an abusive man. The incident inspired a conversation about domestic violence, and the hashtag #whyistayed started trending on Twitter. Victims of domestic violence used the hashtag to explain why they stayed in toxic relationships. Before researching the tag, pizza company DiGiorno jumped aboard the bandwagon, tweeting: “#WhyIStayed You had pizza.” DiGiorno immediately realized its mistake. Just minutes after posting the tweet, users slammed the pizza maker’s account for being insensitive to domestic violence and for using the issue as...
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