Social media has become one of the most confusing marketing tools for firms in the legal field to navigate. This has turned it into a bit of a boogieman that scares just as many people as it delights, but this doesn’t mean that you can’t use social media to your marketing advantage. While social media does not necessarily have instant benefits regarding SEO for law firm websites, over time, it can improve your organic rankings. How Does Social Media Work With Marketing? First thing you must realize is that social media isn’t a direct tool for sales. As a matter of fact, you usually get a backlash if you try to sell your services over social media. Yes, internet trolls may pop up from time to time. However, this doesn’t mean social media is useless! It is a tool, and for the tool to work, you have to use it...
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